Nelly photos (I know but ladies need love too)

Here's Nelly's photos for the new spring/summer Sean Jean 2009 underwear ad campaign. Enjoy ladies.

Liz Claireborne sells ENYCE to Sean John

Liz Claireborne bought ENYCE in 2003 for $114 million, and the Sean John company purchased this brand for $20 million, thats a great business deal.

Of the deal Combs said:

"Enyce is a brand that I have always admired, and they have been a very important player in the young men's sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.

Liz Claireborne Inc said in a statement that they can not give the proper attention to the brand. I think they tried to jump on the urban apparel bandwagon back in 2003 and failed because its not what they do. In a time where other companies are not closing down or not making much investments, I'm happy that Diddy is stepping up and resume's business as usual.

Nelly is flashing new underwear! For Diddy?!

Diddy has named Nelly as the first spokesmodel for Sean John UNDERWEAR! Damn…just the sound of that makes my mouth water, LOL! This official announcement was made today July 28. Nelly will be featured in the Fall campaign promoting Sean John’s collection of underwear and loungewear. The campaign, which was shot by Randee St. Nicholas, showcases Nelly in a modern home overlooking Los Angeles, while modeling the underwear. “I have been a big fan of Diddy and the Sean John clothing line for years,” Nelly revealed. “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man,” Diddy said. “He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.”

Courtesy of Missxpose.com